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| Marketing Agency Bob Helsinki | Phone: +358 20 765 9779, Fax: +358 20 765 9778 - Suomeksi - Ha pyccKom |
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 Saarioinen.jpg Food made_by mothers |
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The task of the advertising was to break free once again from the challengers,
to make Saarioinen's position in the ready-food market unshakeable, to recapture
lost market shares and to do this quickly and effectively. All by increasing the
power of communications, not by more investment. The awareness values of individual campaigns rose to even 98 %. Awareness values higher than this are unknown in Finnish food advertising. Saarioinen recaptured its number one position in spontaneous recognition. Furthermore, a by-product was the most popular Finnish advertising of all time. |
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